The right logo, with the right characteristics, will boost your
visibility, credibility and memorablity ­ which means more business
for you!

These characteristics include:

Consistency in use of your logo, tagline, materials. Repetition of
similar elements, used in the same or similar ways, helps people to
remember who you are and what you do.

Memorability, so that your logo stays at the forefront of your
potential clients' minds. That way, they'll think of you next time
they have a need.

Meaningfulness, so that your logo can spread the message about the
distinguishing characteristics of your business.

Uniqueness, which helps you stand out from the crowd. For example,
if everyone in your industry uses a particular symbol (i.e., travel
agencies often use globes in their logos), try to use something
else ­ that way, your logo doesn't just look like everyone else's.

Professionalism, in the quality of the graphics, the printing and
the paper on which your materials are printed.

Timelessness in your logo will ensure that you don't have to
redesign your logo in just a few years and that your investment and
equity in your design will be lasting.

Differentiation between the colors in your logo ­ and not just in
terms of hue, but in terms of value as well, so that it translates
well either to black and white or greyscale and colorblind people
are able to see it.

Unity among the different elements in the logo. The logo must fit
together as a single unit, and not just appear as a jumble of
elements pasted together.

Scalability, so that your logo looks equally good on both a business
card and on a sign for your business (or a billboard!), and at every
size in between. Your business's name should be legible at different
logo sizes ­ be sure that your designer chooses a font that is
easily readable.

Having a professionally designed logo can really give your business
a jumpstart and helps your business get the attention ­and clients­
you need to succeed.

Copyright © 2005 Erin Ferree , All Rights Reserved
Elf Design
http://www.elf-design.com

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Erin Ferree is a logo, print and web designer who has been
making it easy for small businesses to stand out and to be
visible, credible and memorable for the past nine years.
http://www.elf-design.com