Most website owners fail to differentiate between a directory and
search engine, failure to do so has resulted in failure to
harness the powers of Internet directory effectively.

Search engine uses the spiders – (an automated software program)
to locate and collect data from web pages for inclusion in a
search engine's database and to follow links to find new pages on
the World Wide Web. While directories depends on human editors,
who in most cases examine every single new listing before they
are added to their directory. Most major search engines these
days use links from human edited directory to measure the quality
of the site they index. That is why you should place emphasis on
the type of website or directory you list to and how to do that
effectively.

Below here are the steps to be followed, before you will list in
most human edited Internet directories that place emphasis on
building an effective directory. DMOZ, Yahoo and other new human
edited directories consider the following before they consider
your site for inclusion.

(1) Design or look of your website:

Is your website properly designed? Most website owners do not
take into consideration on how their website is designed. The
look or design of your website is the most important factor for
success in web marketing – its effectiveness also applies to site
visitors. Website designers offer to help you create an effective
website that will boost your website marketing and also enhance
your site visitors experience thereby increasing sales or
repeated visits. Spending money in building an effective website
for Internet marketing should be the first step for Internet
marketing success.

(2) Follow Directories Submission Guideline(s) Carefully:

Reading the instructions before submitting to directories is one
of the keys to success to listing effectively in directories. You
can neglect or even bypass the instructions in most search
engines since spiders can take care of your listings, while in
directories the result is the opposite. Make it a point of duty
to read twice the instructions in every directory you are listing
in and follow what they need.

(3) Telephone Number in Shopping Sites:

Most directories rate shopping sites without a phone contact as
an affiliate sites. Telephone also plays a very important role in
selling products to Internet shoppers. Most 85% of Internet
shoppers may not buy from shopping sites that do not include a
contact address or telephone number or both. one question that
goes in the shoppers mind is – what will happen if I need to call
for help? For technical support, returns etc. The same emphases
are placed by editors of most directories like Yahoo, Dmoz and
other new directories.

Although this rule may not apply to some paid directories, but
there are some paid directories that still adhere to the above
principle. Most paid directories may not refund your payment when
they fail to include your listing in their directory.

(4) Listing with the Right Title, Description and Keywords To
Appropriate Category:

Lay emphasis in the Title, Description and Keywords you are using
when submitting to directories. Make it a point of duty to study
the directory you are submitting to, prior to submission and find
out how majority of their listings are placed. Use simple
keywords or phrases that relates to your site content. Do not
include keywords that do not relate to your site content, since
most directories rely on keywords to structure results, placing
wrong keywords may inflame some editors.

Since most major search engines these days lay emphasis on
quality links from human edited websites like directories, make
it a point of duty to do your homework and save time doing it.

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Copyright © 2005, Ezilon.com

Authors Information:
Charles Hopkins is a developer and senior editor for Ezilon
Search Engine and Directory. Website: http://search.ezilon.com
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