| Promoting
A Home Business Opportunity
So you've just joined your first home business opportunity.
Whether it's your first network program or your tenth, making
an
effort and spending some money are a must. But what do yo
do now?
Now that you are ready to give it your best effort? Read
on, my
friend...
There are effective ways to promote your opportunity both
online
and offline. Putting consistent effort into your promotions
can
give you a steady stream of prospects and new sign ups.
There is
a good bit of turnover in a network business opportunity.
This
means many people give up and move on to another program
quickly.
The only way to compensate for this is to have a steady
stream of
new prospects coming in at all times. You will get this
stream of
leads through consistent promotions.
Traditionally, network programs have been promoted to a
warm
market (real world face to face contact). This contact can
be a
personal one on one meeting or just a casual mention in
an
elevator. Group meetings can include a few people to as
many as
hundreds of people. The party theme has long been a successful
way to promote a business opportunity while making direct
sales
of products or services.
Another traditional way to find prospects for your business
opportunity is by purchasing leads. You can get the name,
address, email and phone number of a person that requested
information on starting a home business. Then it's up to
you to
contact them. You can send a letter or postcard, call them
on the
telephone or send an email. Just make sure that you know
the
rules before sending email or calling a US phone number.
With the internet came many more options for marketing
your home
business. one of the cheapest and most effective methods
of
promoting a network program is by placing ads in email
newsletters and ezines that deal with the subject of home
business opportunities. Often you can place and ad at the
top of
a newsletter that goes out to from 5,000 to 50,000 readers
for
$50US or less. You will get an even better response using
exclusive "solo" mailings. Pay a bit more but
have the total
attention of the entire readership. Solo ads are used
successfully by many internet marketers selling many different
kinds of products. They will work for your network program,
too.
Use ezine ads to drive targeted prospects to your lead
capture
website, where they can sign up for a free report or ecourse
by
email. Then you can send them follow up messages, which
will
increase your sign up rate and decrease your workload.
Writing articles about an aspect of home business or network
marketing can get you free promotion on hundreds of websites
and
in email newsletters. Simply write about something that
would be
helpful to your target prospect, add a short promotional
message
about your business with a link to your website, then submit
your
article to announcement lists and free content websites.
This is
one of the best online promotion methods you will find.
If you can't write articles, have someone do it for you
and have
them include your by-line and website link at the end. Such
writers for hire are known as ghostwriters and are readily
available online.
Another option you have for placing ads is to bid on keywords
at
some of the pay per click search engines. You can have an
ad
campaign up and running on Google AdWords in just a few
hours
that targets home business and opportunity seekers. For
competitive keywords, you can pay as much as $10 a click
for each
lead, so be careful. Start out small and build your bids
as you
grow. There are many factors that determine the maximum
amount
you should pay for a click and still be profitable. Overpaying
for ad clicks will drain your advertising budget faster
than you
can imagine, potentially putting you out of business.
Everyone has their own personality and style. Some methods
used
to promote a home business may work for you and some may
not.
Initially, go with what works. But remember that just because
you
don't want to do something, that doesn't mean you shouldn't
be
doing it. Many successful people have become so by doing
things
that others were not willing to do.
Copyright © 2005 Ken Leonard Jr
KLJ online
http://www.kenleonardjr.com/
-----------------------------------------------------------------
Be In Business For Yourself, But Not By Yourself.
Join Willie Crawford and Ken Leonard Jr.
and get all the help you need to succeed.
Free training, ongoing personal coaching
and more reasons why you should are here...
http://EliteTeamFreedom.com
http://ImagineLifeWithoutDebt.com
|